On July 15, 2013, OneHope conducted market research regarding the media usage and preferences of youth during a “Battle of the Bands” concert in Pompano Beach, FL. The average age of respondents was 17 years old and 50% of them identified themselves as Christian. Research revealed that 97% of respondents had their own cell phone and used it predominantly for texting and visiting Facebook. Additionally, 61% spent 10 or more hours a day using their cell phone.
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